RussiaWildberries, Russia's largest online retailer, announced the launch of its own tour and airline ticket booking service. According to Kommersant and Turdom, the company has integrated the platform into its mobile app, allowing users to purchase tours as easily as clothing or electronics.
Experts note that Wildberries' entry into the market could significantly alter the balance of power: the company has over 150 million registered users, and even if only 5–10% of them use the new service, it will create competition for traditional tour operators.
Particular attention is paid to the premium segment: the catalog already includes tours to the UAE, the Maldives, and Italy with VIP packages. Industry representatives believe Wildberries can afford to undercut prices due to its scale and its ecosystem. However, questions remain about the quality of service and customer support, as tourism requires more complex logistics than retail.
RussiaWildberries, Russia's largest online retailer, announced the launch of its own tour and airline ticket booking service. According to Kommersant and Turdom, the company has integrated the platform into its mobile app, allowing users to purchase tours as easily as clothing or electronics.
Experts note that Wildberries' entry into the market could significantly alter the balance of power: the company has over 150 million registered users, and even if only 5–10% of them use the new service, it will create competition for traditional tour operators.
Particular attention is paid to the premium segment: the catalog already includes tours to the UAE, the Maldives, and Italy with VIP packages. Industry representatives believe Wildberries can afford to undercut prices due to its scale and its ecosystem. However, questions remain about the quality of service and customer support, as tourism requires more complex logistics than retail.