WorldA new international tourism trends report was presented in Berlin, showing that travellers are becoming more mindful and detail-oriented when planning their travel itineraries.
According to the study, nearly 70% of tourists consider global events—from economic crises to climate disasters—when choosing a destination. Despite this, interest in travel remains strong: approximately 30% of respondents said they want to travel more often than before. More and more people are choosing low season to avoid crowds and save money, and are also booking in advance to get the best prices.
So-called "screen tourism" is gaining popularity: 23% of tourists admit that they choose destinations influenced by films and TV series.
Europe remains a top destination: the majority of Germans, Italians, Spaniards, and Britons plan to vacation on the continent. At the same time, interest in "human sources of inspiration" is growing—recommendations from friends and personal experiences are becoming more important than advertising or social media. For tourists, this means that in 2025, they will increasingly seek unique and authentic experiences, as well as pay greater attention to the eco-friendliness and sustainability of their travels.
In the long term, this will lead to increased demand for local itineraries, gastronomic tours and cultural events that allow for a deeper understanding of the region.
WorldA new international tourism trends report was presented in Berlin, showing that travellers are becoming more mindful and detail-oriented when planning their travel itineraries.
According to the study, nearly 70% of tourists consider global events—from economic crises to climate disasters—when choosing a destination. Despite this, interest in travel remains strong: approximately 30% of respondents said they want to travel more often than before. More and more people are choosing low season to avoid crowds and save money, and are also booking in advance to get the best prices.
So-called "screen tourism" is gaining popularity: 23% of tourists admit that they choose destinations influenced by films and TV series.
Europe remains a top destination: the majority of Germans, Italians, Spaniards, and Britons plan to vacation on the continent. At the same time, interest in "human sources of inspiration" is growing—recommendations from friends and personal experiences are becoming more important than advertising or social media. For tourists, this means that in 2025, they will increasingly seek unique and authentic experiences, as well as pay greater attention to the eco-friendliness and sustainability of their travels.
In the long term, this will lead to increased demand for local itineraries, gastronomic tours and cultural events that allow for a deeper understanding of the region.