WorldSeptember 2025 marked a month of robust growth for the global tourism industry. International travel increased in virtually every region. Europe retained its lead in terms of volume, Asia demonstrated the highest growth rates, and Africa strengthened its position thanks to cultural and environmental initiatives.
Europe: Stable Leadership
– France – approximately 8,2 million tourists (+11% compared to September 2024). The main influx came from Paris and regions associated with the Olympic legacy.
– Spain – 7,9 million tourists (+9%). Barcelona, Madrid, and the Costa Brava resorts generated strong demand.
– Italy – 6,8 million tourists (+13%). The main driver was the new route through the Colosseum (Commodus Tunnel), as well as traditionally popular Tuscany and Venice.
– The United Kingdom – 4,5 million tourists (+5%). London and Edinburgh remain key centers of attraction.
Europe remains the largest tourist region, accumulating more than 40% of all international trips.
Asia: Fastest growing
– China – 6,1 million tourists (+15%). The restoration of air travel and the opening of the National Tourism Museum in Beijing have made the country a top destination in the region.
– Thailand – 3,9 million tourists (+10%). Phuket and Bangkok became the centers of the autumn season, especially thanks to festivals.
Asia is demonstrating the fastest rates of recovery and growth, actively regaining ground after the pandemic-related downturn of previous years.
America: Enduring Interest
– The United States – 6,5 million tourists (+7%). New York with its "green tours" program and Florida resorts became the main points of attraction.
– Mexico – 4,7 million tourists (+6%). Cancun and cultural itineraries in Mexico City drove steady growth.
America maintains a stable position, combining beach holidays and event tourism.
Africa: A Cultural and Ecological Leap Forward
– Egypt – 4,2 million tourists (+18%). The new center at the Giza pyramids and high demand for Red Sea resorts ensured a record September.
– Morocco and Tanzania also showed growth due to cultural festivals and “green tourism” programs.
Africa is strengthening its position as a region where cultural heritage and ecotourism are becoming key drivers.
Conclusion
September 2025 confirmed:
– Europe remains the leader in terms of volumes.
– Asia shows the highest growth rates.
– Africa is actively reaching new levels thanks to cultural and environmental initiatives.
– America maintains strong interest due to the combination of beach and event tourism.
Global tourism continues to recover and diversify, offering travelers a growing number of unique destinations and experiences.
WorldSeptember 2025 marked a month of robust growth for the global tourism industry. International travel increased in virtually every region. Europe retained its lead in terms of volume, Asia demonstrated the highest growth rates, and Africa strengthened its position thanks to cultural and environmental initiatives.
Europe: Stable Leadership
– France – approximately 8,2 million tourists (+11% compared to September 2024). The main influx came from Paris and regions associated with the Olympic legacy.
– Spain – 7,9 million tourists (+9%). Barcelona, Madrid, and the Costa Brava resorts generated strong demand.
– Italy – 6,8 million tourists (+13%). The main driver was the new route through the Colosseum (Commodus Tunnel), as well as traditionally popular Tuscany and Venice.
– The United Kingdom – 4,5 million tourists (+5%). London and Edinburgh remain key centers of attraction.
Europe remains the largest tourist region, accumulating more than 40% of all international trips.
Asia: Fastest growing
– China – 6,1 million tourists (+15%). The restoration of air travel and the opening of the National Tourism Museum in Beijing have made the country a top destination in the region.
– Thailand – 3,9 million tourists (+10%). Phuket and Bangkok became the centers of the autumn season, especially thanks to festivals.
Asia is demonstrating the fastest rates of recovery and growth, actively regaining ground after the pandemic-related downturn of previous years.
America: Enduring Interest
– The United States – 6,5 million tourists (+7%). New York with its "green tours" program and Florida resorts became the main points of attraction.
– Mexico – 4,7 million tourists (+6%). Cancun and cultural itineraries in Mexico City drove steady growth.
America maintains a stable position, combining beach holidays and event tourism.
Africa: A Cultural and Ecological Leap Forward
– Egypt – 4,2 million tourists (+18%). The new center at the Giza pyramids and high demand for Red Sea resorts ensured a record September.
– Morocco and Tanzania also showed growth due to cultural festivals and “green tourism” programs.
Africa is strengthening its position as a region where cultural heritage and ecotourism are becoming key drivers.
Conclusion
September 2025 confirmed:
– Europe remains the leader in terms of volumes.
– Asia shows the highest growth rates.
– Africa is actively reaching new levels thanks to cultural and environmental initiatives.
– America maintains strong interest due to the combination of beach and event tourism.
Global tourism continues to recover and diversify, offering travelers a growing number of unique destinations and experiences.