Latin American tourism entered a phase of maturity and growth in 2025. Brazil welcomed over 7 million international tourists in three quarters (up 45% compared to 2024), driven by new air routes and major events. Colombia recorded 3,1 million visitors (up 5,3%), strengthening its position in sustainable and urban tourism. The Dominican Republic broke its record with 8,5 million tourists in nine months, with a target of 12 million by the end of the year.

Mexico retained its lead with 9,55 million visitors, while Chile saw a 32% increase thanks to its Patagonia destinations. El Salvador surprised with an 81% jump, focusing on surfing and digital advertising. Bolivia (up 10%) and Uruguay are developing niche segments such as nature and wine tourism.

The region is emphasizing sustainability and digitalization: Chile is implementing its "Sustainable Tourism 2035" strategy, and Brazil is developing its "Smart Tourist Destinations" program. Latin America is no longer just an exotic destination—it is becoming a space for innovation, cultural creativity, and mature tourism products.