Dubai authorities have announced the launch of a large-scale program to attract tourists in the 2025/26 winter season. The city is expected to welcome over 20 million international visitors.
Among the innovations:
– expansion of the Dubai Pass program, which allows you to visit more than 50 attractions with a single ticket;
– simplification of visa procedures for citizens of a number of countries;
– new cultural routes through the old city and desert safaris.
Particular attention is being paid to the European and Asian markets: Emirates and FlyDubai have increased the number of flights to London, Paris, Singapore, and Tokyo. Experts note that Dubai is strengthening its status as one of the world's leading tourist destinations, offering a combination of beach holidays, shopping, and cultural events.
Dubai authorities have announced the launch of a large-scale program to attract tourists in the 2025/26 winter season. The city is expected to welcome over 20 million international visitors.
Among the innovations:
– expansion of the Dubai Pass program, which allows you to visit more than 50 attractions with a single ticket;
– simplification of visa procedures for citizens of a number of countries;
– new cultural routes through the old city and desert safaris.
Particular attention is being paid to the European and Asian markets: Emirates and FlyDubai have increased the number of flights to London, Paris, Singapore, and Tokyo. Experts note that Dubai is strengthening its status as one of the world's leading tourist destinations, offering a combination of beach holidays, shopping, and cultural events.

