In September, Goa welcomed over 1,2 million tourists (a 20% increase compared to 2024). The majority of visitors were Europeans and Russians. State authorities launched the "Goa 365" program, which includes year-round electronic music festivals, culinary tours featuring Indian and Portuguese cuisine, night markets, and art fairs. Family-friendly "quiet beaches" and yoga areas were introduced for the first time. Tourism revenue increased by 30%, and Goa entered Lonely Planet's top 10 beach destinations worldwide. Tour operators note that demand for Goa has shifted from seasonal to year-round.